Flashspoter - Google officially released Gemini 3, its latest AI model that is directly available through AI Mode in Google Search on launch day. This is the first time that Google has presented the latest generation model directly to the search engine without a waiting period, a move that marks a major change in the company's strategy. Besides making the model smarter, this move demonstrates that Google wants to speed up the worldwide AI adoption through the products that already have billions of users.
Gemini 3 is just a few months behind the release of Gemini 2.5 and roughly a year after Gemini 2.0. Within that brief period, Google seems to be speeding up the tempo of its tech refreshes to be able to keep up with the competition that OpenAI is, in particular. The cutting-edge model from OpenAI, GPT-5, has also been through two significant updates in the last week. But Google is now going one step further by integrating the latest model directly into Search, the app with the largest scale of use in the world.
Sundar Pichai, CEO of Google and Alphabet, said that Gemini 3 is designed to understand context more deeply and read users ' “intentions” more accurately. He said AI is now not just understanding text, images, or instructions, but has begun to be able to “read the room”, a metaphor for the ability to capture social nuances, communication styles, and implied user needs.
Google also confirmed that Gemini 3 no longer provides answers that are corny or overly pleasing to users, something that has been a criticism of many AI chatbots. This Model, according to DeepMind, is designed to provide “genuine insights,” not just unhelpful friendly answers.
Along with better reasoning, Google also demonstrated the power of generative interfaces, which is a feature that enables models to present answers in a visually dynamic way. In response to a query, Gemini 3 is capable of creating a visual presentation of pictures, tables, graphs, or even the interaction of pages of a magazine-like digital. Google provides an instance of AI being used to explain a set of Van Gogh's paintings with the help of visuals and giving the context for each artwork.
Such a new ability significantly deepens the user's engagement. The latter are not only provided with textual answers but also with corresponding visual renditions that can include as well-interactive calculators, data grids, physics simulations, and different UI elements which are usually obtained through manual coding.
Speaking of coding, Google states that Gemini 3 is the best coding model they have ever released. Referred to as the” best vibe coding model ever, " this model is able to help developers build ideas to complete code only from a natural description of the context or flow. The phenomenon of” vibe coding", coding based on ideas, not technical instructions, is becoming a new emerging trend, and Google seems to want to lead that market.
The Gemini 3 is available to enterprise users via Vertex AI and a new agent platform called Google Antigravity. The platform enables developers to create AI agents using a task-based method instead of just prompts. Google illustrates that the Gemini 3 can be used by the enterprises to generate the employee training modules that are self-operated, review the videos of the factories, recognize the objects in the industrial processes, and command the procurement of goods to be automated.
In the corporate world, Google's move is getting more and more obvious. Big companies like Meta, Amazon, and Microsoft are now ramping up their AI infrastructure investments to more than $380 billion annually in total. Google, with its vast product ecosystem, is in a perfect position to deliver AI models directly to billions of users without any middlemen.
Google's only challenge is branding. "ChatGPT “has become a word synonymous with AI for many global users, similar to how the word” Google" used to be synonymous with search engines. But with Gemini 3 now coming directly to Search, Google has a great opportunity to shift that perception.
Google's biggest advantage is full control over the entire AI production chain, research, TPU chips, training, cloud, to distribution through popular applications. OpenAI doesn't have that luxury, so Google can move faster and be more integrated.
With the launch of Gemini 3, Google is sending a strong signal that it is not just catching up, but is trying to systematically take over the leadership of AI. Full integration, speed of innovation and global distribution are becoming a combination that makes AI competition enter a new, more intense chapter. Google hasn't won completely yet, but for the first time since the ChatGPT era began, the company looks like it's really on the offensive.
source CNBC, Blog Google, Business Insider
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