Flashspoter - Nintendo confirmed that the price of Nintendo Switch 2 for now is still safe and has not been directly affected by the increase in the cost of global components, especially RAM. This certainty comes amid market concerns regarding a spike in memory prices since the end of 2025, triggered by increasing demand from the AI-based data center sector. Although market conditions are considered unstable, Nintendo confirms that the medium to long-term supply chain strategy makes its new generation consoles do not need to undergo price adjustments.
In the latest financial report and interview with Japanese media, Nintendo president Shuntaro Furukawa explained that the current fluctuations in RAM prices have not had a significant impact on the company's financial performance. This is mainly because Nintendo has secured the supply of components, including memory, based on projections of future production needs. With this approach, the production cost of Switch 2 can still be controlled even though the price of RAM in the global market is increasing.
The increase in the price of RAM itself is not a minor issue. From the second half of 2025 onwards, the major manufacturers such as Samsung, Micron and SK Hynix are changing almost their entire memory production capacity to AI and data center requirements. As a result, the supply for consumer markets such as gaming PCs and consoles is becoming more limited. The most pronounced impact has so far been experienced by PC users, where the price of RAM and SSDs has jumped quite sharply. Some analysts even call this condition potentially affecting the schedule of the next generation of consoles from other manufacturers.
Compared with other companies in the same industry, Nintendo decided not to take a risky step. The company relies on mass production and viewing things in the long-run to reduce the costs. The company also relies on manufacturing efficiency, favorable currency exchange rates, and streamlined global logistics as contributions to the overall strategy of keeping Switch 2 prices stable. With an initial MSRP of us $ 449.99 and a release date of June 5, 2025, the console is still positioned as Nintendo's flagship product with no price revisions in the near future.
However, this stability is not a permanent guarantee. Nintendo has publicly acknowledged that the memory market is volatile and needs to be constantly monitored. The safety stocks that the company has will eventually run out, and if the price of RAM remains high in the long run, production cost pressures could increase. Micron, one of the world's largest memory manufacturers, even projects that the tightening of RAM supply could continue well past 2026, as it slowly adds new production capacity.
In addition to RAM, another macroeconomic factor that Nintendo is also concerned about is the international trade tariff policy. Import tariffs have been shown to have a direct impact on hardware costs. In some previous cases, Nintendo chose to pass the burden on to the selling price. This can be illustrated by the fact that Nintendo Switch first generation price was increased in 2025, and similar price changes were made in other models, such as the Switch OLED and Switch Lite.
The same approach was also applied to Switch 2 accessories in the United States market, which experienced price increases ahead of launch due to tariffs. This situation shows that despite Nintendo's efforts to keep the price of the main console, the company remains realistic in the face of external cost pressures. If the combination of tariffs and component prices continues to increase, a price adjustment of the Switch 2 in the future remains a possibility.
For consumers, it can be said that the present situation is quite safe for buying Switch 2 without worries of sudden price hikes. On the other hand, worldwide developments point to a general rise in the cost of computing, which is mainly caused by the extension of AI and trade disputes between countries. Hence, the move by Nintendo to regularly check the market and have adaptable strategies is very important if the company wants to keep both the profitability and the consumers' purchasing power in balance.
In general, Nintendo places the Switch 2 in a stable situation despite the difficult global market environment. As long as the supply of components can still be controlled and mass production runs efficiently, console prices are expected to stay afloat. Nevertheless, the development of the RAM market and tariff policy will be decisive factors in the direction of prices in the future.
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